Why we chose these characters

Highlighting a Variety of Careers

Construction is rich with STEAM-based activities. We want to harness and encourage kids’ innate curiosity in order to spark interest in construction and STEAM careers. We see construction at school as an opportunity to educate the next generation about our industry and the possible career paths open to them.

Relatable Characters

Kids can meet, engage with, and relate to our characters. Kids who are interested in STEM, and even kids with passions in other areas, can see that there are careers to accommodate a variety of skills and interests.

Promoting Inclusivity

At Lydig we value inclusivity. Our characters were chosen with the intention of inviting all students to imagine a place for themselves in the construction industry. We aspire to do our part in co-creating a future where neither race nor gender precludes students from pursuing careers in our industry.

Why We Say STEAM

Our use of the term STEAM (Science, Technology, Engineering, Arts, and Math) is intentional. Incorporating Arts into STEM provides another entryway for students who, due to implicit bias and other structural impediments, may have found themselves traditionally excluded from STEM, like girls, students of color, and kids from low-income and rural communities.

STEAM challenges the notion of a dichotomy between STEM and the Arts, making both more accessible and more relevant. It acknowledges, for example, the connections between dance and physics, music and math, and computer science and design, as well as the need for creativity and innovation within STEM fields.

STEAM allows students and teachers to reimagine STEM and the Arts, to find new connections and intersection points between the disciplines, and ultimately to revolutionize the careers that exist in the field.